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Prestige, performance, avant-garde technology, cutting edge design and absolute reliability have characterized the Tag Heuer watch making philosophy since its founding in 1860, when Edouard Heuer set up Tag Heuer's first workshop in the Swiss Village of St-Imier. Since then Tag Heuer's bold and innovative watch making spirit, its dedication to the precision measurement of time and its quest for excellence in the design and fabrication of its luxury watch products constitute the very soul of Tag Heuer. From its first patent for a chronograph mechanism in 1882 to the introduction, of a revolutionary new automatic movement - the Monaco V4 - Tag Heuer continues to be at the forefront of some of the most spectacular innovations in Swiss high quality, luxury watchmaking history.
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Tag Heuer Avant Garde Swiss Watches Since 1860
Tag Heuer is a Swiss watchmaker known for its sports watches and chronographs. It is a division of leading luxury goods company LVMH. The company motto is "Swiss Avant-Garde Since 1860".
Tag Heuer watches have set the trend in the Swiss watch manufacturing industry since their introduction in 1860. Continuous changes and improvements have allowed Tag Heuer to develop an enviable reputation for providing watch elegance with timekeeping reliability and accuracy. Their reputation has allowed Tag Heuer to develop endorsement deals with some of the greatest athletes in the world including Tiger Woods, Jeff Gordon, and Maria SharapovaTag Heuer. Tag Heuer’s watches offer diverse lines of automatic watches, quartz watches, and chronograph watches for both ladies and men’s styles, designed to fit any lifestyle.
Tag Heuer concentrates on chronographs, with less expensive watches in each line lacking chronograph features. The lines include Aquaracer, Carrera, Formula One, Link and Monaco. Most models feature automatic mechanical movements, water resistant cases, and sapphire crystals; some pieces also include sapphire casebacks, enabling wearers to view the movement's inner workings.
In 1962, Tag Heuer became the first Swiss watchmaker in space. John Glenn wore a Tag Heuer stopwatch when he piloted the Mercury Atlas 6 spacecraft on the first US manned space flight to orbit the earth. This stopwatch was the back-up clock for the mission, and was started manually by Glenn 20 seconds into the flight. It is currently on display at the San Diego Air and Space Museum.
In 2007 Tag Heuer has won the iF product design award for its Tag Heuer Monaco Calibre 360 LS Concept Chronograph. The award was given by the International Forum Design Hannover GmbH, held in Hanover, Germany. This Tag Heuer watch received the prestigious award in the Leisure/Lifestyle category. It was chosen among more than 2,200 timepieces presented by watchmakers from 35 countries. Tag Heuer received the iF product design award for the second time in two years. In 2006 another TAG Heuer watch, the Tag Heuer Professional Golf Watch, won in the same Leisure/Lifestyle category. The design of the Tag Heuer Professional Golf Watch was developed with Tiger Woods.
